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Indian Cricketer Ishant Sharma flags off the BFI National Safety Ride

31 August, 2014, New Delhi: Bike Festival of India (BFI) – a joint initiative of Rhiti Sports Management & Event Capital – today kicked off its proceedings with the ‘National Safety Ride’ which was flagged off by Indian Cricketer Ishant Sharma in New Delhi. National Safety Ride is an initiative weaved under the ambit of the ‘Bike Festival of India’ whose inaugural edition will be held at the Buddh International Circuit in Greater Noida on 4th & 5th October this year.

Indian Cricket Team Captain and avid biker Mahendra Singh Dhoni is the brand ambassador for ‘Bike festival of India’ which aims to provide a unique platform for biking community to come together and be a part of this first-of-its-kind biking adventure in the country that accentuates on the importance of safe biking.

The BFI National Safety Ride will witness six male and three female bike enthusiasts on Triumph Motorcycles – the official bike partner of National Safety Ride – in a nationwide ride in an attempt to spread awareness on safe biking. The official BFI ‘National Safety Riders’ riders are Rahul Sharma, Rohan Monga, Jaspreet Aiden, R Venkat Raman, Sheetal Bidaye, Urvashi Patole, Pratish Ambekar, Anjaly Rajan and Sunil Gupta. During this exciting awareness ride, the riders will be covering a total of 8100 kms over a span of 30 days with a halt in cities like Delhi, Ahmedabad, Mumbai, Pune, Chennai, Bangalore, Hyderabad, Cochin, Kolkata and Chandigarh for meet and greet sessions with bikers from other communities. The Riders will also halt at all the Triumph Motorcycles showrooms here in India and interact with riding enthusiasts in each of the cities.

“I have been a biking enthusiast since long and Bike Festival of India is the perfect platform to foster a strong biking culture in India, having said that it is also very important cognizant towards the safe biking awareness in the country..” said Ishant Sharma who was present at the launch of the National Safety Ride.

Mr Arun Pandey, CMD, Rhiti Sports said, “31st August is a very important day for us as it is our National flag day and the BFI National Safety Ride is a tribute to our flag. Through BFI National Safety Ride we aim at strengthening the biking culture in India and most importantly safe biking, and use of helmets as it can save your life. The youth of our country form an integral part of the biking community and play a crucial role in spreading the awareness on abiding the safety norms”.

Mr Alok Jalan, MD, Laqshya Media Group, quoted, “We intend to create the largest IP in the biking space which caters to the whole biking community in India and take this to a much larger level. This IP is not only biking and adventure but also lot of entertainment and fun for the youth and biking enthusiasts.”

Mr Vimal Sumbly, Managing Director, Triumph Motorcycles Indian Pvt Ltd, commented, “Triumph Motorcycles is proud to associate with BFI as the official safety ride sponsor. Owning a motorcycle is just the beginning of a beautiful relationship, riding safe ensures that relationship last forever. We at Triumph want riders to be well aware of the importance of safe and responsible riding, I think it is a great opportunity to educate and make more and more bikers ride safe every day”

“While it is very interesting to note the various engrossing programmes going to take place at BFI and the overall concept of safety awareness, Motorsport and the passion for biking still remains an integral aspect of BFI. FMSCI is extremely delighted to support BFI and to note that BFI will be taking all the permits from FMSCI and closely abiding by the various guidelines,” said Mr Akbar Ebrahim, Deputy Representative, FMSCI

Mr. Vikram Shankar and Ikjot Singh, convenors of BFI, “Through National safety ride, we not only create awareness on safe biking but also get an opportunity to engage with bikers across the country thus building our community and gearing them up for the mega bike festival which will take them to an international platform.”

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